Blog
10 Sept 20261 min read

Four surfaces, one catalogue

Search results, advertising, app stores and news - where illegal iGaming actually reaches players, and how Helios watches all four at once.

Illegal operators don't acquire players in one place. They surface where attention is: search results, paid advertising, app stores, and the press.

Helios runs discovery across all four surfaces in every engagement:

  1. Search — jurisdiction-localised queries, followed through their full redirect chains
  2. Advertising — the creatives players actually see, captured with the evidence to back them
  3. App stores — listings that reach the jurisdiction's storefronts
  4. News — coverage and promotion in local-language media

Why one catalogue

Cross-surface signals are where the picture sharpens. A domain seen once in search is a data point. The same favicon behind three domains, an affiliate tag shared across an ad and a search result, a brand name recurring in app listings — that's a pattern an analyst can act on.

Every finding lands in one catalogue, cross-referenced against the official register, and reviewed by a human analyst before anything is delivered. Automation does the watching; people do the judging.